Reference Number: JO-2107-472817
Business Intelligence Manager
Rate: Negotiable
Job Type: Permanent
Location: Reading

Business Intelligence Manager
Up to 600 a day
4 days a week

As a Business Intelligence Manager you will act as an independent internal consultant across assigned areas of the business to support and challenge business decisions with robust information analysis. You will be responsible for guiding, informing and influencing strategic decisions relating to marketing strategy and tactics and needs to be able to lead without authority to influence changes in strategic direction. This will be through the provision of comprehensive insight to aid sound evidence-based decisions at a brand, franchise and Business Unit level. You will have direct responsibility for providing insight solutions that will reduce risk and optimize return on investment of strategic and tactical operational planning

Key responsibilities
Strategic decision-making support (Strategic Business Partner)

  • Member of the cross-functional team supporting a franchise, influencing brand strategy through active participation in the BU leadership team. Operates as a strategic business partner to the franchise.
  • Drives the process and ensures that insight is taken into account and that there is robustness in the strategic and tactical sales & marketing planning
  • Provides challenge, structure and support to all parts of strategic planning and implementation processes
  • Provides highly relevant scenario development, PEST, SWOT analysis to assist the BUs – in the development of their annual strategic and tactical business plans. Maintain a situational analysis of the market to guide development of the strategic plans.
  • Manages analysis of internal and external data and market research in order to provide insight into patient pathways, customer perceptions, behaviors and outcomes
  • Seeks to understand, break down and trace implications of business situations, issues, problems and complex data in step-by-step methodical ways
  • Conducts regular reviews to ensure business needs are met; engaging in delivery with senior management

Brand and sales analytics, performance monitoring and forecasting

  • Works with key stakeholders to effectively define strategic questions and problems and ensure that analytics and research address key brand needs that will ultimately deliver improved performance
  • Manage the flow of and deliver outputs for ad-hoc requests for data and analytical insight
  • Proactively provides innovative methodologies, insight and analysis to enable the business to build a systematic approach to driving appropriate decisions
  • Plans, designs, implements and manages business analysis projects and provides final analysis and recommendations to sales and marketing as well as to the leadership team
  • Works with brand leadership to develop KPIs aligned to brand plans, identifying exceptions and recommending actions for consideration. Develop and maintain sales force KPIs to manage sales team performance
  • Monitors & predicts brand performance & evaluates the impact of key sales and marketing activities
  • Ownership of monthly brand performance reporting, communicating findings with insight and tailoring relevance to specific brand initiatives
  • Applies commercial and marketing expertise to identify and improve product performance indicators, with on-going monitoring and deliverable for marketing, financial and management functions
  • Provides evidence based assumptions to support the forecast and resource planning process across the franchise
  • Works with finance/forecasting to update in-year forecasts as required during planning process
  • Works with Regional/Global teams to identify gaps in insight, working with them to plug the gaps to optimise the Local/Global strategy across the franchise

About You
To excel in this role you will need to have:-

  • Degree level qualification in a life science, business or other quantitative discipline
  • Highly numerate with excellent analytical skills
  • Experienced in business intelligence, market analysis and market research
  • Experience in thepharma / bio-pharma / healthcare industry and specifically Oncology
  • Technically proficient in market analysis and forecasting including expert use of excel
  • Preferred depth and breadth of knowledge in pharmaceutical analytics and market research techniques and methodologies
  • Preferred knowledge of standard UK pharmaceutical market data sources
  • Excellent oral and written communication skills
  • Strong project management skills
  • Good attention to detail and tenacity to ensure problems are identified and solved
  • A team player with strong interpersonal skills to develop the necessary relationships both internally and externally (proven track record of working in cross-functional teams)
  • Focused on delivering tangible results to tight deadlines

Please apply or send your CV to luke.sandilands.com

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