Reference Number: JO-2106-470155
Customer Engagement Manager
Rate: Negotiable
Job Type: Permanent
Location: Frankfurt am Main

Customer Engagement Manager
Location: Frankfurt, Germany

Cpl Life Sciences are working with a biopharmaceutical company to recruit a Customer Engagement Manager. This role will be based in Frankfurt with some work flexibility around home working. My client is a rapidly growing, innovative company that is leading a new paradigm in cardiovascular disease management. They are bringing a pioneering cardiovascular treatment to patients in Europe after a successful launch in the US. They are embarking on a new territory product launch, so it is an incredibly exciting time to join.

The post holder will report into the Head of Marketing for Germany. This role will take ownership of the customer engagement and digital marketing strategy during the full launch process, and ongoing management of the relevant digital channels, with a focus on innovative solutions. It is a highly visible, standalone role so an entrepreneurial, collaborative, and dynamic mindset is essential.

Key responsibilities:
– Supporting go-to-market strategies for new product releases and enhancements
– Integrating digital channels into overall communication models ensuring orchestration across functional teams (commercial, medical, PR, etc.) with a customer-centric approach
– Being responsible for the clients website including editorial content plan and attracting customers to utilise the service
– Developing and leading a comprehensive digital marketing strategy
– Developing and managing multichannel campaigns linked to customer engagement journeys
– Driving improvements in customer experience through data-driven insights and outcomes
– Managing the digital marketing budget and leading annual strategic digital marketing plan development and implementation

– A degree in a life sciences discipline or marketing subject
– Experience within digital marketing in the biotech/ pharmaceutical industry
– Hands on experience building and delivering digital multichannel marketing campaigns
– Fluent in German and English
– Willingness to travel as needed

If you would like to hear more, please apply within or send your CV to Rhianna.bellamy@cpl.com

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