Overview

Reference Number: JO-2002-445303
Marketing Capabilities and Operations Consultant
Rate: Negotiable
Job Type: Permanent
Location: Reading

International Multi-channel Customer Engagement Capabilities Consultant

*** Please note before applying:******
> There is likely to be some international travel expected in the role, % TBC.
> It is crucial candidates have multi-channel marketing & customer engagement experience AND, have covered such areas in a pharmaceutical setting.

This role/team will define standards, leverage efficiencies and institutionalise best practices across International.

Position Overview & Responsibilities
This role will work closely with the IBU Multichannel Operations (MCO) Team and the IBU Customer Analytics Team to develop the multi-channel & customer engagement capabilities of a global pharmaceutical company.

The role also requires close collaboration with International Brand Leaders, affiliate brand and MCE business partners, and the rest of the International MCE Team to support multichannel campaigns as well as to standardize practices for prioritized channels internationally.

Reporting into the International Director, this role will:
Act as a subject matter expert for prioritized MCE channels to execute centrally developed activities for these channels
Drive and own central MCE Capabilities (trainings, playbooks, standards), ensure they are understood and rolled out across the region; and support affiliate teams when needed
Closely collaborate with Customer Analytics Team to drive MCE Analytics capability, ensuring implementation of platforms, processes and skill development programs
Partner with International MCE TA Consultants to identify and drive replication of best practices related to prioritized channels and capabilities for key brands and affiliates
Drive replication and use of key platforms required for MCE, ensure OCM plan and training
Keep abreast with market and industry innovative solutions

Minimum Experience Preference
Minimum of 4 years previous work experience in a digital/multi-channel/engagement role within pharmaceuticals
Minimum of 2 years previous experience in multi-channel marketing
Experience with leveraging channels and digital tactics to engage with customers; fluent in marketing principles and best practices
Demonstrated capacity to achieve results through others and external agencies
Experience working with people of diverse backgrounds and experiences

Skills Required
Leadership skills, including ability to work with and through others
Ability to manage and lead change and work in a complex environment
Excellent communication skills
Track record in successful delivery of significant programs at affiliate or regional level
Curiosity. Ability to stay up to date on emerging customer engagement trends
Strong orientation on customer needs and drive to satisfy them
Understanding of how technology impacts customer experience
Fluent in English, another language preferred

Education Requirements
Bachelors Degree
MBA or another related graduate-level degree is preferred

Keen to hear more about the finer details of the role?

Contact Tom Hancox on 0207 822 1710, thomas.hancox@clinicalprofessionals.eu OR via LinkedIn!

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