Reference Number: JO-2010-457072
Scientific Product Marketing Manager
Job Type: Permanent
Scientific Product Marketing Manager – (Oncology experience required)
Reporting to the Executive Director of Marketing, The Scientific Marketing Manager Oncology, will be responsible for developing campaigns, content strategy and the production of communications assets that support product management strategies globally.
Primary responsibilities of this role include:
Campaign Creation & Content Strategy Partner with Product Manager to assure consistency in the branding, positioning and messaging relating to CrownBio and its products & services globally. Develop content strategies ensuring the creation of assets that resonate with the target audience
Go to Market Development and execution of go-to-market strategies and plans for the Oncology and I/O portfolio with the Scientific Product Management team, ensuring close collaboration with R&D and Corporate Development to deliver product marketing strategy globally
Digital Marketing- Work with internal and external stakeholders to create and scale digital channels/campaigns to develop new leads for the assigned Oncology portfolios in each of our four defined territories.
Reporting- Monitor and maintain scientific/technical knowledge of the CrownBio oncology/IO portfolio and its impact to the market. Monitor and utilize data from competitive monitoring to assists in messaging and positioning of the portfolio and its impact in the market. Manage KPIs and create reports for the assigned product portfolio to be shared with senior leadership
Events- Working with the Director events and Product Management Help to define event strategy, Host Digital Events, and support events at domestic and international meetings and trade shows.
Scientific Content- Ensuring the appropriate level of scientific content when articulating CrownBio services value proposition for content assets across the various stages of the the customer buying cycle.
The responsibilities of this role also include, but are not limited to:
Partnering with Portfolio Product Manager to deliver communications strategies that meet business goals
Monitoring and maintaining scientific/technical knowledge of the CrownBio Oncology/IO portfolio
Collaboration with external creative vendors
Ensuring consistency in the branding, positioning and messaging relating to CrownBio and its products & services globally
Assisting with the management of the translation of content to localized languages and ensure that content is synchronized across languages.
Assist with the execution of PR messaging through social media channels, both paid and organic.
This position currently has no supervisory responsibility.
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION / EXPERIENCE
Undergraduate Scientific and/or Marketing Degree.
5 -10 years related experience in a combination of science, strategic marketing, product management, communications in a Life Sciences organization
Strong digital experience and demonstrable proficiency with current marketing technologies is required.
Experience in a wide range of marketing communications principles. Skill in developing, implementing and coordinating assignments, operations, and/or programs. Experience in making decisions or recommendations significantly developing or changing organizational policies or procedures. Experience working in a matrix organization preferred. Supervisory or middle management experience helpful, but not required.
Ability to write executive summaries, speeches and articles. Ability to make effective and persuasive arguments and presentations on complex topics to internal and external senior management. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to listen empathetically, understand information presented by people with different communication styles and different points of view, and resolve disputes.
CONTACT WITH OTHERS
Requires regular internal and/or external contact for the purpose of discussing and coordinating organizational procedures and various interdepartmental transactions. Improper handling will have some effect on operating results. Requires some external contact to obtain cooperation and understanding on routine matters.
Ability to read, analyze and interpret general reference periodicals, professional journals, technical procedures, and/or government regulations. Ability to interpret an extensive variety of technical information which may be in mathematical or diagram form and deal with several concrete variables. Ability to define problems, collect data, establish facts, and draw valid conclusions.
Administrative policies and written precedents are applicable but are stated in general terms. The position uses initiative and resourcefulness in deviating from traditional methods or researching trends and patterns to develop new methods, criteria, or proposed new policies.
COMPLEXITY OF DUTIES
Wide variety of duties requiring general knowledge of organizational policies and procedures and their application to cases not previously covered. Duties require considerable judgment, planning and initiative to work independently toward general results, by devising methods, modifying or adapting standard procedures to meet different conditions, and/or making decisions based on precedent and/or Regional federal, state or local rules and regulations. May also involve giving guidance on complex issues to others.
SCOPE AND EFFECT
The work involves establishing criteria; formulating projects; assessing program effectiveness; or investigating or analyzing a variety of unusual conditions, problems, or questions. The work product or service affects a wide range of organization activities and/or important activities or programs of other organizations.
Responsible for making some discretionary operating costs decisions of a department or functional group.
Regular travel generally no more than one trip per month. Overnight travel may be necessary.