Clinical Professionals Launch Alzheimer’s Research Charity Partnership!
After the previous success of our corporate charity partnership with Bloodwise last year, raising over £7,000, we are delighted to announce the official launch of our new partnership with Alzheimer’s Research UK (ARUK).
ARUK was nominated to be our charity of choice after a company vote to select our 2019/20 charity of choice. All the charities we voted for had a special meaning to many of us within the business and directly contributed to the treatment and assistance of diseases and conditions we really cared about. We hope to replicate the success of our previous charity fundraising, by setting a target of £5,000.
The CP Group timed the launch to take place the Friday before International Alzheimer’s Day, which highlights the impact and effects the disease has on patients and their families whilst helping to provide support.
Due to the recent success of the ARUK “Share the Orange” campaign, we used “orange” as a theme for the day which involved employees being required to wear this wonderful colour. We also organised various competitions and activities such as decorate an orange and sporting games such as golf and tug of war for winners to be awarded orange themed prizes.
Throughout the day’s activities and donations, we raised over £150, which is a fantastic start to the partnership!
More importantly we were able to motivate employees and build upon awareness of Alzheimer’s, by the end of the day all employees could explain how an orange relates to the disease. Which for those unaware, damage to a brain with Alzheimer’s can leave it weighing 140g, the same weight as an orange.
Without effective treatments, one in three children born today will die with dementia. Today, there are no dementia survivors, but research can change this.
Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, uniting the big thinkers in the field and funding the innovative science that will deliver a cure.
ARUK’s mission is to bring about the first life-changing dementia treatment by 2025.
The charity works across four key areas of action.
- Understand the diseases that cause dementia.
- Diagnose people earlier and more accurately.
- Reduce risk, backed by the latest evidence.
- Treat dementia effectively.
For every £1 donated, 77p goes towards research and helping people understand and act against Alzheimer’s.
Clinical Professionals Group CEO, Yvette Cleland comments:
“As with possibly most adults in the UK, I have had personal experience of several very close family members suffering this disease. The impact on a family and those suffering can be both traumatic and at times beyond hopeless due to the lack of treatments and what feels like a continued escalating disease. I was delighted that the business I have such great pride in leading selected such an amazing charity to fund raise for”
We look forward to hosting many more charity events and sporting events to raise money throughout the rest of this year and the next. We already have a 10K run lined up for next year, and hopefully a skydive!
If you would like to donate towards our target amount, please click the link below: